In business, whether online or off, you must have assets. Tangible, intangible, recurring or one-time payment; these assets are what give your business value beyond your current revenue stream. An email list of people (or FB custom audience, or phone number list, people who download your mobile app, etc.), who have subscribed to receive information from you is one of the most neglected, yea THE most, underappreciated and underutilized asset of both online and offline business owners. Its importance is paramount and there’s plenty of information on why, however I want to take a few minutes of your precious time to discuss how. Trust me…just start building your list and you can thank me later. This 5-minute, 4 step, guide to building a list of subscribers can make that possible.
Step 1: Choose the “Best” Autoresponder Service…For You
For those who own a website or have been in the Internet marketing business for quite a while now, then you’ll probably aware that there are hundreds, if not thousands, of visitors checking a site on a regular basis. Fortunately, the use of an autoresponder service can help a website owner collect the email addresses of visitors and contact them whenever it’s needed. There are a myriad of choices for autoresponders, and I will provide you with a resource guide cheat sheet at the end of this post, but for now I want to make sure you understand how to choose the best one for you.
Before deciding which type of autoresponder to purchase, here are some of the important things to consider:
Tip #1: The Type of Autoresponder Service to Use
Knowing the type of autoresponder to use is quite essential, and it’s categorized into three types: self-hosted, serviced, and desktop hosted. A lot of Internet marketers prefer using an autoresponder service.
Tip #2: Determine the Features of Each Service
There are a variety of autoresponder services to choose from, such as the AWeber, Getresponse, and Mailchimp. These features differ from each other, that’s why it’s always advisable to do some research first, and compare the prices, as well as features. By doing this, you’ll know the perfect type of autoresponder that will suit your needs.
Tip #3: Check Its Reliability
Always choose a company that you can fully trust, and never rely on the prices alone. Trying to save some money, will always end up to spending more.
Tip #4: Choose an Autoresponder That Supports Multiple Lists
A good autoresponder service will do more than just answering the emails– that’s why it’s important to pay close attention to the features it has.
It doesn’t matter if you only have a single website, or multiple websites. As much as possible, plan ahead just in case you have decided to run multiple sites.
Tip #5: Easy Setup
Autoresponders that are non-technical are always the best, because anyone can set them up.
Tip #6: The Price
For those who are on a tight budget, this is very important. Although there are a lot of free autoresponders, most of these aren’t even capable of delivering the results you’re expecting of.
Friendly Reminder: As of the moment, a lot of web owners enjoy using Aweber, as well as MailChimp. Aside from being very reliable, these autoresponder services are also flexible and has a very high success rate that the emails will be delivered on time.
Step 2: Start Getting Subscribers
Now that we’ve discussed some of the things that you should consider when choosing an autoresponder service, the next thing that you must focus on is how to attract a good number of email subscribers. Think about this process as if you were meeting people in person for the first time and inviting them to go somewhere or to do something with you. Think about how you would engage people in an in-person scenario and that will inform your strategy for list building online.
1) Be Interactive
Begin conversational with a positive tone and look the part. I don’t mean necessarily that you need to look like you have monetary success but rather have a genuine smile and contagious enthusiasm. This should be conveyed in the way you speak and write.
2) Make Everything Simple
Aesthetics are a big deal, but in many cases simple works better than extravagant.
If you’ve spent anytime online, you’ve probably seen how green and red call-to-action buttons are used heavily. Have you ever considered using a submit button to interact with the visitors instead?
Apparently, a submit button with a red border that changes into green when clicked can be visually stimulating. It triggers the visitors to click on it and see what will happen next.
Have you ever seen those opt-in forms that are already pre-filled with everything, such as the “enter your email address” and the like? All you need is a little extra scripting, to make it work smoothly. Just keep it simple…
3) Inspire People to Forward Your Newsletter
Inspiring your subscribers to forward your email to their friends and acquaintances is a great way to increase popularity. Though, this isn’t similar to adding a “tell-a-friend” button to a website, or asking your visitors to share the content via Tumblr, Facebook, Twitter, and so on. In order to persuade people to move forward an email, it’s important to ensure that they can click on a link that will allow them to compose on a message line– because not all programs allow its users to forward attachments or simple images. Also, by allowing your subscribers to send your message directly, tracking how many people have actually promoted your site becomes possible.
4) Minimize Clicks for Subscription
A lot of people place their opt-in form on the homepage of their site– which isn’t wrong at all. However, what will happen if those visitors landed on other pages instead? In order to make the subscription process as easy as possible, put the opt-in form in the sideboard of the site. For those who are using WordPress, GetResponse, Aweber, MailChimp, and many more, the autoresponder widgets will allow the user to drag and drop the form on the sidebar.
5) Make Use of SMS Opt-in Technology
LeadPages.net has a feature which enables people to opt-in to your list via SMS. With almost everyone on their mobile device, it makes it easier than ever to opt-in.
6) Offer a Special Deal to New Subscribers
An opt-in page serves as a golden opportunity that can attract subscribers if utilized correctly. Most opt-in simply thank their users after signing up. This will do, but if you want to ensure that you’ll get plenty of subscribers in a short amount of time, having a“gimmick” that will persuade them to join your mailing list is crucial. For example, hold a giveaway and those who have signed up on your mailing list will be qualified to enter the contest.
Keep in mind, you’re not trying to up-sell, but it’s the perfect chance to introduce what you can offer to your new subscribers.
7) The Users Should Be in Control
In any case that your list of unsubscribers continues to increase, don’t think that these people find your newsletter irrelevant or useless. The probable reason might be, they find it difficult to keep up with whatever you are sending.
Most newsletter owners simply send a mail asking their subscribers why they chose to leave. This wouldn’t change their mind at all. Instead of that, try to ask if they would like to modify the frequency on how they receive the emails or the type of messages they want to get. Giving them full control of what goes in their inbox can be a great way to decrease your unsubscribe rate.
8) Utilize Social Networks
Keep in mind, there are a lot of ways on how you can connect to your readers aside from newsletters. Try to answer this question, when was the last time you asked your Facebook friends or Twitter followers to subscribe? Now that Facebook has updated its API, posting newsletter directly to a page has never been this simple. It’s a great way to give a quick overview of what your subscriber is going to receive.
9) The Preview Pane Should be Maximized
A lot of popular email programs, such as the Yahoo, Gmail, and Outlook are capable of displaying the first few lines of an email. This will allow the user to determine if the message should be downloaded or not. Each program offers a limit on how many characters will be visible in a snippet, but these characters aren’t as important as a content.
Just try to think about this, what do you want to see in a preview pane that will motivate you to check the entire message?
Step 3: Create a Squeeze Page
Try to imagine having the ability to create a customize landing page that looks remarkable and is specifically designed to convert– minus the headache of having to pay a developer or trying to spend countless of days just to learn how to code.
These two tools can make landing page creation a piece of cake. In fact, you’ll even find the tools that will let you conduct short tests and see how each page goes.
Leadpages is more than just your ordinary tool, and it’s described as a landing page creation platform anyone can easily use.
It can handle the hosting of a number of pages, while delivering once digital assets at the same time. Aside from that, setting up your very own converting landing page becomes very easy with the Leadpages– as long as you have the copy of what you want to use. Thus, this tool is definitely a time saver.
- HTML and WordPress compatible
- 70 templates to choose from
- Offers split testing
- Fast and easy to use
- Built in analytics
OptimizePress is considered to be the pioneer and leader in the field of landing pages, sales pages, and even squeeze pages for a number of years– until they launched the updated version which was 2.0
With this tool, you’ll get much more than what you have originally expected. You’ll get a theme, plugin, and to make this deal even more outstanding, they also offer a complete membership plugin that’s compatible with other versions of OptimizePress. Those who have been a member of OptimizePress for a long time can agree that the 2.0 is a version that takes the creation of landing pages into a whole new level.
- Membership plugin
- Theme version: Powers the entire blog
- Offer countdown timer
- Split testing for each elements
- Mobile responsive
- Countdown timer
- Extensive shortcodes
Step 4: Drive Traffic to the Squeeze Page
Getting traffic to squeeze the page is very important, especially when it’s about building a list of subscribers. Here are some of the most practical ways to make that happen.
Way #1: Pay Per Click Marketing
This is the most efficient and popular way on how to easily drive traffic in the Internet. The reason why this is considered to be economical is the fact that it can be easily tracked in just a matter of seconds.
The goal of PPC is to break even. There’s no need to build much profit, but the focus is about building a list. If you can get around 100 people a day on your subscriber list, then it’ll be a break even and that’s a good starting point.
The key to PPC is that it’s testing and improvement. No need to start all over again, but just a little modification will do.
Way #2: Article Marketing
Article marketing is an affordable way to get traffic, but it’s also a little bit slower as compared to PPC, because time is used instead of money.
Basically, it works in a way where you’ll need to write several articles and submit them to directories. Then, these contents will get indexed and if the appropriate keywords were used, as well as a good SEO principle, then your article will get the traffic it needs.
This method requires doing a lot of work in order to build traffic, but once maintained, it’ll be a good form of investment overtime.
Way #3: Affiliate Marketing
The secret to affiliate marketing is good statistics. A lot of marketing experts believe that it’s usually ideal to test the stats with the use of AdWords first.
A lot of refining can be done with the use of PPC and it’s usually best to do this before approaching the potential affiliates. The reason behind? If an affiliate promotes the product, it wouldn’t convert and the bridge you’re trying to build will instantly collapse. However, if an affiliate successfully promotes the product and it does convert, then the possibility of having the product promoted will be endless.
These are just some of the best ways on how you can get the traffic to your squeeze page. Bear in mind, each of these techniques can either break or make your success. Likewise, there’s no need to do everything right. As long as you’ll stay focused and determined, you’ll be able to attain your goals with ease.
We hope that this guide has given you a better understanding of the loving unbreakable relationship between email marketing and list building.
If you’re interested in more information on List Building we have a free resource for you that will get you moving in the right direction.
Our List Building Cheat Sheet Features:
- A handy checklist summary of the entire guide but in actionable, bite-sized points
- You’ll also get access to a Rolodex of top sites, blogs, forums, tools, apps and services to get you even further.
- Inside you’ll find:
•Landing page resources
•List building resources
•Email marketing resources